EA: Star Wars Has Been A Phenomenal Business Partnership, It Has Galvanized The Company
In May 2022, EA appear to have a signed a multi-year exclusive licensing agreement with Disney to produce Star Wars games.
Since and then, we didn't take a lot of Star Wars titles all the same with the exception of Star Wars Battlefront last year. This could accept been surprising for some, but Electronic Arts is definitely playing the long game here. They have all their studios working on Star Wars in some shape or class, after all.
EA's Executive Vice President of Global Publishing, Laura Miele, talked with GamesIndustry about how this partnership galvanized and helped the company in multiple ways.
Star Wars has been a phenomenal business partnership for us. It truly has - and I remember in ways that we didn't even anticipate when nosotros originally signed the deal. One of the things I'll tell you lot is that I was on information technology when nosotros signed the 10-year deal with Disney. I came on the business right so. The thing that has been so fulfilling and rewarding to us is that not merely do we feel an obligation to this franchise and brand considering we love it so much and we're such fans ourselves, simply information technology was actually incredibly rewarding for our employees and our staff. They wanted to work on it. Information technology really helped us draw cracking talent into the visitor.
[Jade'southward] incredibly experienced and [known] for her action and story and character development and she's influencing even other games that nosotros take in our portfolio besides. Star Wars is not the only game that she's probably going to work on at some point. She'due south definitely going to expect at new IP and she also tin can assist us with other IP. I call up the idea that Star Wars is something that we experience incredibly honored to be part of... It's been something that'south really galvanizing for the visitor. So we're really proud of how this panned out. [Battlefront] is one of the best selling Star Wars games in the history of all Star Wars games and that'south our kickoff i... We're just getting started. So we feel like we accept a great route ahead of the states in this franchise.
Given the huge amount of fans all over the earth, it'southward not hard to imagine that many developers would jump at the opportunity to create a game set in the universe first envisioned by George Lucas.
Co-ordinate to the current schedule, Star Wars Battlefront 2 will launch in belatedly 2022. Amy Hennig's game by Visceral should exist out in 2022, while the about recently announced project by Respawn Entertainment is even further out.
Source: https://wccftech.com/ea-star-wars-phenomenal-business-partnership-galvanized-company/
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